Compact creations are now rental ready

By Grimsby Telegraph | Posted: 4 Apr 2018

PREMIUM compact cars have been added to the region’s leading independent hire fleet.

Ready Rent A Car has invested in 16 new models, bringing the A-Class Mercedes, One Series BMW and Mini Cooper to outlets in Grimsby, Scunthorpe, Lincoln and Hull.

They are being offered on daily or weekly rental terms, after director Nick Chamley identified a gap in the market.

Bringing high-end benefits to the rental sector is nothing new for the company founded in Grimsby, with more than 50 Land Rovers of various models on the books as it serves short and long-term requirements.

This sector of the market was boosted at the last registration change in September, and now for March the compact / medium size sector has been furthered.

Mr Chamley said: “We have brought in a new range. We found more and more people were looking for something different and more luxurious. They don’t particularly want a big car, and often to get luxury you have to go for a large car or a 4x4. They are not looking for a massive Mondeo, a big Three Series or a Range Rover, but do want a smart car and are happy to have a more economical size.”

Coming in at £20 plus VAT a week more than a Ford Focus, Mr Chamley said customers “didn’t have to spend a fortune,” to get behind the wheel of a premium model.

So what is on offer?

“Athletic from the ground up – youthful, sporty and a real eye-catcher,” is how the dynamic new A-Class is sold, a third generation model released in 2012 and considerably different from the Baby Benz compact-MPV revealed under the same name in 1997.

Also from Germany, and “dynamic elegance and sculpted design” are the words put to the BMW One Series, now on its second generation from an initial 2004 introduction that brought huge sales for the entry level model.

The iconic Mini, under the ownership of BMW, returned in its new guise in 2001, having first been driven off a production line in 1959. “Thrill-seekers unite: it is time your drive had kick,” is the current marketing slogan.

For more information about how you can get behind the wheel, call the Grimsby branch on 01472 355801, Scunthorpe on 01724 271800, or Lincoln on 01522 544700.

Alternatively, visit www.readyrentacar.co.uk.



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