Brewery launches official club-branded beer for Hull KR
Great Newsome Brewery has helped create Hull KR's new club beer Kit Room Craft.
By Hull Daily Mail | Posted: 21 Dec 2018
Holderness-based brewery Great Newsome has teamed up with rugby team Hull KR to launch an official club-branded beer.
KR fans have played their part in the release of the new beer, having participated in a blind tasting session and vote before the London game during the Super 8s back in September.
The beer has now been released, and is available at retailers and pubs across Hull.
It will also be up for grabs at KCOM Craven Park’s Fan Experience Zone when it reopens.
The new brand has been created featuring famous and iconic Hull KR shirts from throughout the club’s history to honour its rich heritage.
Great Newsome director Matthew Hodgson said that the farm-based brewery, which grows its own malting barley, had been overwhelmed with interest from fans of the club, beer lovers, and local retailers since the initiative had been announced in September.
He said: “The tasting session was a huge success and we even run out of samples.
“The fans were so keen to give us feedback so we had a lot to consider and work on. It also marks our first beer in a can, so it’s a milestone for us in more than one way.”
Hull KR’s head of marketing, Craig Franklin, said: “We are so excited to finally reveal our official beer, which forms part of our plans to freshen up certain areas of the club ahead of the new season.
“Fans told us through our Big Listen survey that they would like to see a wider selection of beers on a matchday with an emphasis towards local and craft ales, and this ticks all the boxes.
“It’s great that supporters had a say in the final taste and that we chose Great Newsome Brewery which won two World Beer Awards this Autumn along with a Great Taste and SIBA Award. We are confident that they have created a high-quality beer that will prove to be very popular.”
Visit greatnewsomebrewery.co.uk for more information.