Brand launch is a sweet milestone for high-flying Ramsden International
PRODUCT PROMOTION: Biscuits and sweets are the first lines available to stores in 130 countries.
By Grimsby Telegraph | Posted: 9 Jan 2018
THE first two product lines from exporting giant Ramsden International’s new brand, Kingsbury, have launched into the international market.
Biscuits and sweets carrying the regal title, befitting of a multiple Queen’s Award winner, are now rolling off the production line, following the decision to introduce a new label last year.
They are the first of an anticipated 50 third-party produced grocery lines the Grimsby team will seek to introduce into its £50 million turnover global supply chain, which includes nearly 25,000 different items.
As reported, the entire Kingsbury range is being created as suitable for international territories and each product has multi-language translation on the back of the pack which is fully compliant with all legislation in each of the 130 geographical markets.
Key British manufacturers have been sought out to ensure the Kingsbury range offers added value where possible, and that the products are equal to the leading brands.
Erin May, Kingsbury brand manager, said: “I am very excited to be leading this project for Ramsden International. This is set to be a great success for the business and I’m extremely proud to be part of the future plan.”
Describing the biscuits, put to the test in the Adam Smith Street offices, she said: “The Kingsbury biscuits are the finest quality biscuits, baked in Yorkshire, based on traditional British recipes.”
Popcorn, crisps and other snacks are also anticipated.
Erin previously worked for Nisa, where she played a key role in the development of its Heritage brand for the symbol outlets of the delivered wholesaler nationwide, after starting her career with Morrison’s at the Bradford headquarters.
When the branch launch was announced back in September, Sean Ramsden, chief executive of the firm, explained the thinking behind the move.
He said: “It gives Ramsden a product that is export compliant already.
“By being able to control the formulation of the product, the ingredients, the packaging, the technical information and documentation, we will end up with a product we can get into the market much easier.”
The award-winning multi-lingual team operates from the town base, securing sales around the globe, with order fulfilment handled by Nisa, in Scunthorpe, once part of the renowned family business having been co-founded by Sean’s father Dudley, back in 1982.
It is now awaiting clearance from the Competitions and Markets Authority on the agreed buy-out by The Co-op for £137.5 million, and enjoyed strong pre-Christmas trading, with sales up 17.7 per cent after it stepped in to supply stores hit by the demise of wholesale competitor Palmer and Harvey at the start of the festive period.