Bosses ‘overwhelmed’ by muffin café success in Hull

By Hull Daily Mail | Posted: 9 May 2018

BOSSES behind a bakery café, which opened its doors in Princes Quay last year, have been “overwhelmed” by its first six months of business.

Muffin Break specialises in freshly baked products and high-quality coffee, and is flourishing with “above average” sales in the Hull shopping centre.

The store opened in December, next door to Primark, creating more than a dozen new jobs.

Michelle Orr, marketing manager for the Muffin Break Group, said: “We have been overwhelmed with the welcome we have received from the people of Hull. 

“The store is performing very well and we look forward to this carrying on into the future.”

The café’s success, since opening, comes on the back of major names including Primark, Dorothy Perkins and Topshop reporting boosts in trading since Princes Quay was redeveloped last year.

With more than 60 stores in the UK, Muffin Break serves freshly baked muffins, cakes and sandwiches along with fresh coffee and other drinks.

“We were attracted to Princes Quay due to its strong line-up of both outlet and high street brands,” Ms Orr said. 

“This retail mix has ensured strong footfall passed our store and customer feedback, so far, has been very positive.” 

Muffin Break has a growing portfolio of artisan bakery cafés, which serve more than 200 muffin flavours.

John Magee, centre manager at Princes Quay, said he was delighted to hear Muffin Break had got off to a flyer since opening in the shopping centre.

He said: “Attracting a leading food and beverage operator such as Muffin Break was a real coup for Princes Quay, and it’s great to see that they’re performing so well. 

“With the new developments in our food offering, we hope to attract a greater range of operators, whom I’m sure will enjoy similar success to Muffin Break.” 

Princes Quay has enjoyed a noticeable increase in footfall since its transformation into a “hybrid” shopping centre.

The new retail outlet has proved a hit with shoppers, and plans were unveiled last month for a new trendy food quarter on the ground floor.

The centre is looking to get the project,  modelled on the Trinity Kitchen in Leeds, off the ground to accompany the opening of Hull Venue later this year.

Speaking about Muffin Break and its secret to success, Ms Orr said: “Nothing beats freshly baked food or coffee. At Muffin Break we believe the more good going in, the more good coming out. It is our mission to add a little goodness to people’s every day.

“We don’t buy our products ready-made, as a lot of our competitors do, and go to great lengths to ensure the best ingredients go into our products – that’s what sets us apart.”

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