Boss goes through the logistics of how he built up his firm
Peter Aarosin and Pauline Wade with Dutch delegates for a business masterclass on behalf of the Hull and Humber Chamber
By Hull Daily Mail | Posted: 13 Feb 2018
THE managing director of one of the region’s leading logistics firms has promoted the importance of the “energy estuary” as a group of Dutch business leaders was welcomed to the Humber.
An event organised by the Hull and Humber Chamber of Commerce’s International Trade Director, Pauline Wade, for a 15-strong group of visiting business leaders from the Netherlands, saw Peter Aarosin deliver a business masterclass at his Stone House headquarters in Goole.
Mr Aarosin explained how he had built the company from scratch after coming to the UK from Denmark 39 years ago as a trainee in shipping, having turned down a dream job in London to follow his ambition of working for himself.
The Dutch businessmen heard how the logistics company has grown from its core business of chartering, port agency, stevedoring and wind energy projects.
The firm now also has an interest in a road-based logistics business with 100 trucks and 20,000sq m of high-quality warehousing and a Danish company operating 30 ships.
TDL Wind Ltd is working in the growing renewables sector and IPL is an industrial packaging company.
Mr Aarosin is a passionate advocate of the Energy Estuary and the benefits of living and working in the Humber region, having based his company and his life in Goole, the UK’s largest inland port.
The group from the Netherlands were keen to learn about the work of Green Port Hull, and Pauline explained how the initiative was funded by the British Government and had helped to bring the renewables industry to the Humber region.
Siemens had built its turbine blade factory here and it had opened exactly a year ago, with vessels taking the blades out to the North Sea.
It was a major development, which would see work continuing until at least 2030.
The combined Danbrit Holdings group is involved with ships, ports and trucks including seven port terminals in Denmark.
Answering a series of questions from the Dutch delegation, Mr Aarosin said he believes you have to enjoy what you are doing and have fun every day. Asked what the key factors to his success are, Mr Aarosin said:
“You have to be humble, deliver quality and be seen to be reliable.
“You also have to react quickly to a downturn and take action, and you can’t be afraid of change as markets can change quickly”.
He also talked about his long-held ambition for developing an Intermodal Terminal at Goole, a project he has spent a lot of time on and hopes will be a success.