Beverley chocolatier hops into Hull in time for festive season
By Hull Daily Mail | Posted: 9 Nov 2018
A successful Beverley-based chocolatier has opened a second store in Hull .
White Rabbit Chocolatiers, which has been doing a roaring trade from its base in Dyer Lane since 2004, has opened a brand new shop in Paragon Arcade – even promising a brand new ‘Hull blend’ of chocolate.
The company, which sells some traditional and some more adventurous handmade chocolates made in the East Riding, is even taking with it a café and workshop space to allow punters to sit in and get hands-on.
White Rabbit Chocolatiers' managing director Ed Hawkes on the Hull store
The decision to move into the arcade was only made a few months ago when the company were approached by developers Allenby Commercial, but after a quick look around, they were sold on their new spot.
Managing director Ed Hawkes said: “We have always had an eye on Hull and loads of our followers on social media, I think around 75 per cent, actually come from Hull itself. Through conversations with customers I’ve had, they’ve always said ‘why do you have to be in Beverley? Can’t you just open one up in Hull?’
“The unit we’ve got here, although really small on the downstairs, has a really big upstairs. After Christmas we’re going to move in a micro kitchen and have a workshop and chocolate café space.
“When we were invited we were told it was an environment of collaboration and not competitive. We really like that idea and it’s really nice to see other small business, other crafty businesses, opening up and surviving altogether.
“It’s trying to make Paragon Arcade into a destination.”
(Image: Richard Addison)
And exciting times are ahead for the city’s chocolate-lovers. While White Rabbit opened up on Thursday for a soft launch, its official launch party will take place on Saturday, November 17, which will give shoppers the chance to see what they have to offer, get a 10 per cent discount on products, and have their say on a brand new “Hull blend” of chocolate.
Mr Hawkes says their new shop needs marking in the only way they know how and will be giving people the chance to suggest alterations to the new sweet. “We’re in the process of creating a new blend of chocolate, our Hull blend,” he said.
“We’re going to be giving people free samples and getting peoples comments on that. We’re going to be having some DIY chocolate tasting with dark chocolate and origin chocolate.
“We really want to give this shop its own personality so we thought we’d try some things.
“I think I’ve got a starting point but I’ll be asking people if they want it to taste richer, or a bit creamier.”
The new micro kitchen, desserterie and workshop space will open in the New Year but the shop is already open for business.
The shop will be open seven-days-a-week between 9.30am and 5pm so there is plenty of opportunity to try out the city’s newest chocolatiers.