Ambassadors sought as North Lincolnshire seeks to shine

By Scunthorpe Telegraph | Posted: 23 Nov 2017

BUSINESS and education leaders have joined forces with North Lincolnshire Council’s economic development team to promote the region and help attract greater inward investment.

The recently created Place Marketing Board includes senior council officials and representatives from a range of sectors.

Central to the plan will be the launch of a North Lincolnshire Ambassador programme, where businesses are asked to sign up to collectively celebrate and champion the strength and depth of the economy, skills and investment-supporting infrastructure.

Rob Waltham, leader of North Lincolnshire Council, said: “I’m delighted businesses have come together to take on the role of positioning North Lincolnshire as one of the best places in the UK for economic success and enterprise, as well as a great place for families to live and grow.

“The fact we have a very lively and engaged businesses means it is not a hard sell to make. I am looking forward to working with the businesses to put us firmly on the regional, national and international map as a destination of choice.”

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The scheme will launch at a business breakfast on January 18 at Forest Pines Hotel.

Nina Stobart, communications and external affairs lead at South Killingholme refinery Phillips 66, is to chair it. She said:

“North Lincolnshire Ambassadors are just that, a group of people who are fed up with the area we all live and work in being knocked; we want to show what a wonderful place it is.

“We are surrounded by areas of outstanding natural beauty, we have strong businesses from family-run butchers to global industrial giants, education which we should be shouting from the roof tops about and most of all we have a diverse and passionate population. 

“The Northern Powerhouse movement has been focussed so far on the cities in the north. They are important but now it is time to celebrate what we have so we can build for an even stronger future – key to that is showing the rest of the country just what our role in the building of the Northern Powerhouse is and how important we are to a successful and growing UK.”

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North Lindsey College and Humber UTC are both represented by their principals too.

As part of the programme the economic development team will be reshaping North Lincolnshire Business Networking events and creating an online depository of marketing material and literature to promote the area.

Further board members include Michael Lavizani, general manager, Forest Pines Hotel & Golf Resort; Paul Martin, managing director, British Steel; Deborah Zost, managing director, Humberside Airport and David Aunins, centre manager, The Foundry Shopping Centre. 

Council officers Simon Green, executive director commercial; Lesley Potts, head of economy and growth and Denise Hyde, executive director, people and transformation and head of paid service, are also on the board.

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