£7.2m vision for Cleethorpes is 'coming to life' as two-year makeover plan unveiled

By Grimsby Telegraph | Posted: 25 Oct 2017

AMBITIOUS proposals have been revealed to return Cleethorpes to a top UK holiday resort.

That is the hope of council officers after setting out how they want to use a stack of lottery funding and external grants to enhance the historic character of the town today (Wednesday, October 25).

There were celebrations in September when NELC was awarded a huge £1.9 million by the Heritage Lottery Fund (HLF) for the regeneration of Cleethorpes, which meant that the final piece in the funding jigsaw was put into place.

And with money from the HLF, £1 million from NELC, £3.8 million from the Coastal Communities Fund, and an additional £500,000 for the creation of a cycle hub at Cleethorpes railway station now secured, the council has revealed its vision for how to spend the money.

The Discover Cleethorpes Heritage Townscape Heritage programme will be delivered over just two years, and will include:

  • Restoring, improving and installing new Victorian features on buildings in High Street, Alexandra Road and Sea View Street
  • Upgrading all paved areas using high quality materials, replacement of lighting, bollards, barriers, litter bins and benches, carriageway resurfacing and upgrading all traffic signs
  • Upgrading taxi ranks and bus stops
  • Improvements to CCTV
  • Installation of “innovative” lighting
  • A seafront fitness zone and climbing wall
  • Public art programme along the promenade
  • Partial pedestrianisation of Sea View Street
  • Introduction of one-way traffic flows to Albert Street, Cross Street and Osborne Street
  • New Cleethorpes Pier entrance gate

Stretching from Isaacs Hill, along High Street and Alexandra Road, Cleethorpes Promenade and Sea View Street, the work will get underway in June next year and be carried out in seven defined phases.

But for the works to be completed – drivers face having to battle yet more roadworks as the council plans on installing a series of temporary traffic lights, one-way systems and diversions throughout Cleethorpes.

Each phase – with the final one due for completion in June 2020 – will require different levels of traffic management.

This includes months of temporary traffic lights, starting in Isaacs Hill in June and finishing along Alexandra Road two years later, major road closures and diversions.

A series of artist’s impressions have been released to paint a picture for residents of how the streets along Cleethorpes seafront, town centre and shopping district will be upgraded.

By blending existing historic Victorian features with new bespoke and modern installations, the council wants to make Cleethorpes a place for people to “live, work, visit and invest”.

Cleethorpes Pier will also benefit during these works, and its £5 million revamp will finally be completed with the installation of a new entrance gate.

It will focus on conserving and enhancing historic buildings and improving the public realm on Alexandra Road and Sea View Street to build on the town’s character.

The majority of these funds will be available as grants to building owners in the area to repair and reinstate original features. Property owners and tenants within the designated area will be eligible to apply for the grant funding to enhance features like balconies, shop fronts windows and doors.

The programme will also offer local people opportunities to learn new skills and become better informed about the historic environment through a series of heritage themed events and skills classes.

The proposed works schedule is provisional at this stage and certain aspects of the huge plan are still subject to public consultation.

The public art programme along the promenade and the partial pedestrianisation of Sea View Street will be carried out in consultation with the public.

An event will be held on Thursday, November 9, between 2.30pm and 7pm at Cleethorpes Library, where staff will be on hand to answer questions and explain the transformation plan in more detail.

Councillor Peter Wheatley, portfolio holder for regeneration at the council, said: “We’ve been working on lots of bids for funding over the last few years from the various sources, and it’s great to see these projects start to come to life.

“We know that there will be disruption whilst these projects are being delivered on the ground, but I’d urge everyone in Cleethorpes to get involved and get behind the schemes which will enhance our lovely resort.”

Finer details of the plan include carriageway resurfacing, the introduction of additional pedestrian crossing points and upgrading roadside kerbs and paving slabs throughout Cleethorpes.

Whilst we now have a greater understanding of how some aspects of the scheme will look when complete, not all visual details have been revealed just yet.

It remains to be seen how a seafront fitness zone and climbing wall in North Promenade will look when complete nor how a public art space will take shape and fit into the coastal landscape.

What has been said is that the council wants to introduce “thought-provoking public artworks that stimulate interest and create intrigue” along the seafront.

Consultation with the public will follow to decide exactly what artwork will be installed. NELC has already looked at examples of public art in other coastal locations around the world.

The council is also looking to help people keep fit and healthy when visiting Cleethorpes, and will install a “North Promenade Fitness Zone”.

Officers have already held private discussions with local fitness providers about introducing “robust equipment” in an area already regularly used by runners and fitness groups.

A selection of fitness equipment will be installed to promote “the physical and mental health” benefits associated with exercising outdoors.

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