Why Brand Matters for SMEs and How To Use It Effectively
By The Business Hive | Event Date: 14 May 2019
Venue - Forest Pines Hotel & Golf Resort, Ermine St, Broughton, Brigg, DN20 0AQ
While everyone could name a number of brands they like and use, branding itself is one of those areas of marketing that is surrounded by mystery and myth. While everyone recognises the power of a brand for companies such as Nike, Apple, McDonalds and Coca Cola many smaller businesses, especially in the B2B world, find it harder to understand how they can utilise brand for their advantage.
In this Masterclass, Grant Leboff will demystify the world of branding explaining exactly, what it is, how it works and why it is becoming increasingly important for SME businesses. Attendees will leave with some practical tips that they will be able to use to enhance their own businesses.